The Balmain brand

For many, the post-war elegant "new look" style, with its full skirts and seductive corsets, is inextricably linked with the name of the legendary couturier Christian Dior. And only a few people know that designer Pierre Balmain, the founder of the Paris fashion house of the same name, made a significant contribution to the formation of this elegant and feminine style.

The failed architect
Pierre Balmain was born into the family of a cloth merchant. His father passed away early, and his mother and sisters had to provide for the family and continue the family business. Madame Balmain dreamed that her son would become a military doctor. But Pierre did not feel a vocation for either the army or medicine.

After telling his mother that he would study architecture in Paris, Pierre began to look closely at the profession of a designer. During his studies at the School of Fine Arts, he spent more time sketching fashionable outfits than architectural drawings. The world of high fashion fascinated and attracted him. Fate met the would–be architect halfway - he had the opportunity to get a job as a junior designer in one of the most popular houses at that time -
"Edward Molyneux". Remembering his mother's wishes, Pierre hesitated, but he was given a month to think, saying that at the end of this period he would definitely be able to finally decide on his vocation. After the first few weeks, Pierre Balmain realized that he had made the right choice. Architecture has suffered a final defeat.

Dior and Balmain
In 1939, Balmain began working in the studio of another legendary couturier, Lucien Lelong. It was there that he met the future fashion classic Christian Dior. Lelong gave two young designers the opportunity to create their own collections, giving them a full rematch. And he didn't lose. Dior and Balmain worked well together. There was a continuous exchange of ideas between them, and it was often impossible to determine which of the designers had created a particular outfit. Their creative tandem turned out to be so successful that there was even talk of opening a joint fashion house. But fate decreed otherwise – very soon the designers became competitors.

The new French style
In 1945, Balmain opened his own fashion house in Paris, and in the same year presented his first small collection. She was literally luxurious and represented the exact opposite of the ascetic clothes of the war years – exquisite fabrics, embroidery with rhinestones, silver and gold, feminine silhouettes. The ladies, who yearned for real Parisian chic, greeted the young designer's debut with delight.
Gertrude Stein, Balmain's friend and a famous American writer, called his creations "The New French Style." Coutrier often used furs, embroidery, and jacquard fabrics in his works. Balmain Atelier has created dresses for many celebrities and members of the aristocracy. Contemporaries recognized that Pierre Balmain was not only a great draughtsman, designer and tailor, but also a gifted businessman.

It is to the foundations he laid that Balmain owes its current prosperity. Now the range of products at home is constantly being updated – at the moment, fans of the brand can purchase not only clothes, but also perfumes, accessories and shoes from Balmain. Many of Balmain's works become iconic and break all records for the number of appearances in the gloss.

So Balmain's "golden dress" appeared on six covers of leading glossy magazines in 2010, setting a kind of record. Anyone exploring on1xBetting should compare current offers before creating an account, since different promotions can provide completely different starting advantages. During the registration process, the 1xbet promo code today gives qualifying users access to a casino welcome package worth up to €1950 with 150 free spins, depending on the applicable promotional conditions.

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